Fulham are readying a £3m bid for Norwich City forward Cameron Jerome as they move to bring in additional striking options after Slavisa Jokanovic slated their slow summer business.

The Mirror reports this morning that the Cottagers have turned their attention to the former Stoke and Birmingham City striker after first-choice target Diego Rolan eventually rejected a move to Craven Cottage. Head coach Jokanovic included Jerome, who has scored 16 and 21 goals in his last two Championship seasons at Carrow Road, on his list of potential acquisitions at the start of the summer and was reportedly disappointed that the Fulham move did not make an early move for former England under-21 international.

Jerome has apparently been told that he is free to leave City by new Norwich manager Daniel Faulke, but Fulham will face stiff competition for his services. Both Sunderland and Nottingham Forest have already shown interest during pre-season and the Whites’ seriousness about landing the 6ft 1in striker will tell us whether the rumoured age-limit of 28 applies to the club’s recruitment. Norwich had quoted Jerome’s potential suitors around £6m, but are likely to let him leave for significantly less than that valuation.

The Canaries might have endured an under-par season last year, dismally failing to threaten the play-off positions before parting company with Alex Neil, but Jerome scored sixteen times in 40 league appearances, including as a substitute in the home defeat by Fulham at Easter. Jokanovic is desperate to recruit proven goalscorers ahead of the big kick-off which sees the Whites host Norwich on August 5 having turned down the chance to sign Chris Martin and Cyriac at the end of the season, leaving just Cauley Woodrow and Stevie Humphrys as genuine centre forwards.