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Much consternation a couple of weeks ago when Fulham concluded a marketing deal with Fenway Sports Group, a condition of which was to consider selling the naming rights to Craven Cottage.

While they can’t get it as wrong as Newcastle United, I’ve yet to warm to the idea.

Playing at the sportsdirect.com @ St. James’ Park stadium would quite funny if it wasn’t such a slap in the face to the Newcastle fans. Since Mike Ashley owns the dodgy sports merchandising firm, isn’t he just transferring money from┬áhis left trouser pocket to the right one?