Thanks to some superb sleuthing from our friends at Fulham Focus, we’ve got finally got a glimpse of one of the most well kept secrets at Craven Cottage. Fulham’s severely delayed Riverside Stand fully opens by the end of the calendar year, with the premium hospitality offer key to delivering the additional revenue streams that have been the chief pursuit of the club’s suits.
Getting a price for any of the premium experience was much easier said than done – as the club’s marketing executives were tight-lipped on the phones and Fulham’s website, not normally coy at displaying the eye-watering prices of general admission tickets, instructed interested parties to either call a hotline that was rarely answered or complete a contact form.
In a series of tweets, however, the Focus team have detailed the various levels of hospitality that purchasers can expect as well as the fact that package holders can gain priority access to away tickets during the current 2024/2025 season.
Your entry-level access to The Riverside is the Matchday Plus tier.
— Fulham Focus (@Fulham_Focus) October 16, 2024
For £3,250 (no mention of VAT), you get your Riverside seat, 3 drinks and a halftime snack in your lounge area with views of the river.
The minimum term is two seasons with a bump each year. 2/9 pic.twitter.com/8JZv1H0heW
Taking the stairs up to Level 01, you have the Thames Bar Room. Offering "great networking", inclusive drinks even after the game and a Legend appearance for £5,250+vat with no views of the pitch or river, what's not to love?
— Fulham Focus (@Fulham_Focus) October 16, 2024
4/ pic.twitter.com/yqkJ5a4J8N
You wanted a pool, YOU'VE GOT A POOL!!! That you're not allowed in when you head up to the Sky Deck.
— Fulham Focus (@Fulham_Focus) October 16, 2024
Covering the top 3 levels of the Riverside, you can experience "experimental food and drinks pop-ups"
Yours for a pro-rated £7,750+VAT this season. 6/9 pic.twitter.com/1ZHDIPidEc
We've made it, people. We've reached the tippy-top – The Gourmet.
— Fulham Focus (@Fulham_Focus) October 16, 2024
Here, different Michelin Starred Chefs will rotate their menus to fill you up on matchday as a first-team player will pitch up and answer your questions.
Interested? Who wouldn't be?! Its £10,000+VAT. 8/9 pic.twitter.com/w8BoavW24P
Great can’t wait????
Paid £300 for Ham end season ticket when we were in the championship (concession price). This is taking the piss.
What would happen if they changed match dates and you could not attend, would you get a refund, told to put the ticket on the market or be told to go and do one?
Today we are in another world where our dear old club now resides. Run by people with no connection to Fulham, no connection to Brit tradition. Like much of our society, changed and changing beyond belief. It is hard to imagine exactly what football is today. Certainly there are two views, the genuine fan verses the owners along with prawn sandwich brigade. Although I would imagine Michelin chefs would recoil with horror at a prawn sandwich, more likely wildfarmed Potato & Honey Sourdough, Cultured Butter. Me? I prefer my butter to be a bit down to earth having a row with the jam.
Bon appetite!!!!
i still remember with fondness being carted over the turnstyle by the old man who payed 2/6d and i think a shilling into the operators pocket for the Enclosure where a vast green pitch and magic ensued together with a packet of peanuts and a programme ?? ken
Absolutely BONKERS…!
Even if I had the money, I would not pay the ransom being asked.
I love our Fulham, 5 family generations of supporters since early 1920, but this, this Riverside scheme is BONKERS!
Can’t wait until the Hammy & Putney Ends are refurbished, no doubt will look terrific, then 3 generations of supporters won’t be able to afford a ticket.
BONKERS Mr Khan, BONKERS!
Don’t say this often, but who do we think we are? Or I suppose, who do the owners think we are?