Twenty four hours on – and the frustration hasn’t left us. However you might try to console yourself with the thoughts about Fulham’s dominance, the fluency of Marco Silva’s side or how the playmaking potential of Andreas Pereira and Emile Smith Rowe combined for the wonderfully worked goal that was expertly poached by Raul Jimenez, the fifth minute of stoppage time returns to the forefront of your mind as agonising reminder of how the Whites threw a fully deserved win away.

There’s plenty of blame to go around. The lack of a finishing instinct in the final third will dog Fulham until January after they failed to add another striker at the end of August and cashed on the raw potential of Jay Stansfield. The home side faded once Sasa Lukic, imperious again in the middle of the park, was withdrawn from the action midway through the second half and there was certainly less creativity after Smith Rowe departed well before the end, still apparently short of match fitness. Reiss Nelson sparkled from the substitutes’ bench, but you could see West Ham growing in confidence.

The game might have been different had Adama Traore been awarded that first half penalty or if he hadn’t floated that late cross tamely into the arms of Alphonse Areola. It was hardly Kerim Frei and Orlando Sa against Odense all those years ago, but there had to be a case for going to the corner since Fulham hadn’t managed to score that crucial second goal. There was also doubt about the award of the throw in that Vladimir Coufal took swiftly, but castigating the officials after the fact would ignore the biggest frustration of all that the Irons’ equaliser was so easily preventable.

Antonee Robinson, who had enjoyed an excellent game along the left flank, switched off unforgivably – which gave Coufal the chance to locate Bowen in the sort of position the former Hull City winger loves. The England international had time to pick out Danny Ings having drawn Calvin Bassey out of position and the substitute, a scorer of 72 Premier League goals, worked a shooting opportunity on his right foot expertly. Could Sander Berge, Joachim Andersen and Bernd Leno have collectively done better? Yes, but it was lamentable defending all around.

The tragedy is that there was much to like about the way Fulham played – and it was undermined, much like on the opening night at Old Trafford, by the shattering blow at the death. Pereira’s performance might have been patchy but the majestic move for Jimenez’s goal showed the utility of having him in a deeper position. Silva’s switch of the Mexican veteran for Rodrigo Muniz worked perfectly on account of the former Wolves’ forward’s magnificent movement and some of Fulham’s approach play had the Craven Cottage crowd purring.

The midfield still looks unbalanced at times and Silva’s side often appear too stacked with creativity. You want a talent as prodigious as Smith Rowe to be on the ball more, but a team missing the peerless Palhinha to have the insurance of Berge’s ballast in front of the back four. There will no doubt be further tinkering before the Portuguese perfectionist of a head coach gets in right, but the potential of this side was demonstrated by their first half fluency and the way West Ham created absolutely nothing. Turning promising performances into three points is now Silva’s most urgent action point.