Fulham have unveiled their new first-team sponsor this morning – global betting brand SBOTOP, who will become the club’s front of shirt and principal partner for the forthcoming season.

SBOTOP, described in the club’s statement as ‘a leading online gaming operator,’ replace previous sponsor W88 and will see their logo adorn the men’s first-team shirt and sleeves for the duration of the 2023/24 campaign. The Premier League announced in April that it would delay the banning of betting sponsors on clubs’ shirts until the start of the 2026/27 season.

Fulham also revealed that the club’s new home kit will be launched on Friday and will be worn during their participation in the Premier League Summer Series in the United States next month.

Fulham’s commercial director, Jon-Don Carolis said:

“We are pleased to welcome SBOTOP as our front of shirt partner as we continue our exciting journey in the Premier League. The coveted front of shirt sponsorship plays an integral part in keeping the club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”

The chief executive of SBOTOP, Bill Mummery, added:

“We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.”